Canada’s largest eyetracking study (n=100). The goal was to find out whether the increased visual nature of online surveys supports or interferes with the goal of online surveys: to acquire unbiased, reliable data on a research topic. The following research questions were addressed: Do participants understand the questions asked? Do modern questionnaires introduce more bias than traditional designs? How does respondent engagement differ between the two designs?
Eye tracking analysis in usability lab environment with recording of user interaction with two versions of the same online survey. One-on-One post-experience interview (subjective questioning).